The Expo Hub is proudly sponsored by the "Hnsna3&Nsdar" initiative, which is dedicated to supporting small and micro-sized businesses in Egypt in overcoming challenges associated with exporting their products internationally. This initiative also seeks to establish connections between these businesses and a broad network of Egyptians living abroad, who express interest in importing and promoting Egyptian products in their respective countries.
The concept of Hnsna3&Nsdar was initially introduced in early 2017, and since then, its founder, Hana AlHuessieny, has been actively promoting the values of quality and innovation in Egyptian products to attract foreign buyers. Additionally, the initiative has successfully engaged a vast database of Egyptians residing overseas, encouraging their participation in the program and enlisting their support in promoting Egyptian goods on a global scale.